What better way to usher in the startof a new era than with a new product – a product that has been designed by no lesser designer than Philippe Starck.

Philippe Starck designs objects that accompany us through our everyday lives. Intelligentdesign with a healthy portion of humanity: Televisions , toothbrushes, pasta, furniture, lamps, luggage, hotels, kitchen utensils as well as watches, windmills and boats.Virtually everything that touches our lives.

Starck is everywhere and seems to an ticipate our dreams, desires and needs. He seems instinctively to know where our responsibility with regard to the future of the planet lies.

With his »democratic design« philosophy, Philippe Starck set himself apart from other designers very early on in his career: His goal from the very beginning was to »give as many people as possible the opportunity to experience the best there is«. He regards respect for nature and the future of humanity as essential values.